Post by sumiseo558899 on Nov 4, 2024 5:42:11 GMT -5
Almost every business faces the phenomenon of seasonality. In some periods, the demand for products decreases, which leads to a “low season”. When there is an increase in buyer interest, we talk about a “high season”. In the field of Internet marketing, it is important to consider that during peak demand, competition increases, which leads to an increase in the cost of advertising clicks.
In some cases, it is easy to predict changes in demand: the summer season brings popularity to beach holiday products, the winter season – to products for active winter holidays. Flower shop owners face an influx of customers on the eve of September 1, March 8 and Valentine's Day.
There are also less obvious content writing service
areas for linking to specific holidays or seasons, such as massage services, legal assistance, sales of tableware or textiles. However, here too, it is possible to identify time frames for increases or decreases in consumer interest.
In this article, we'll help you prepare for demand fluctuations in your industry and give you tips on how to effectively use contextual advertising to increase sales during periods of both increased and decreased customer activity.
What factors influence seasonality in advertising?
When planning advertising strategies, it is important to consider seasonal changes that can significantly affect contextual advertising. What you should pay attention to:
Season of the year. For example, customers rarely buy winter jackets during the summer months.
Weather conditions. Summer sandals are usually not sought after in cold or rainy weather.
Holidays. In anticipation of special occasions, interest in gift items increases.
Buyer activity. Vacation periods and long weekends are peak times for tourism services.
Events and happenings: Concerts, festivals, or the opening of new shopping centers can increase demand for certain products.
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Advertising
What methods are used to analyze seasonality in Google Ads?
If seasonal fluctuations in demand in your niche are not so obvious, you can identify peaks and valleys of activity using services such as:
Google Analytics – if your project has been operating for a certain period of time, this tool will help you evaluate periods of intense and calm sales by analyzing website traffic.
Keyword Planner – it will provide data on the frequency of requests for certain keywords, which will allow you to understand the seasonal dynamics of interest.
Google Trends – allows you to track changes in the popularity of search queries and identify seasonal surges in contextual advertising.
To more accurately analyze seasonality in Google Ads, you'll need historical information grouped by month over several years.
Example: if we look at queries for sunglasses, the graph will show an increase in interest in the summer. And for an online bicycle store, there is an increase in traffic in the spring, a decline in the fall, and the least interest in the winter months.
In some cases, it is easy to predict changes in demand: the summer season brings popularity to beach holiday products, the winter season – to products for active winter holidays. Flower shop owners face an influx of customers on the eve of September 1, March 8 and Valentine's Day.
There are also less obvious content writing service
areas for linking to specific holidays or seasons, such as massage services, legal assistance, sales of tableware or textiles. However, here too, it is possible to identify time frames for increases or decreases in consumer interest.
In this article, we'll help you prepare for demand fluctuations in your industry and give you tips on how to effectively use contextual advertising to increase sales during periods of both increased and decreased customer activity.
What factors influence seasonality in advertising?
When planning advertising strategies, it is important to consider seasonal changes that can significantly affect contextual advertising. What you should pay attention to:
Season of the year. For example, customers rarely buy winter jackets during the summer months.
Weather conditions. Summer sandals are usually not sought after in cold or rainy weather.
Holidays. In anticipation of special occasions, interest in gift items increases.
Buyer activity. Vacation periods and long weekends are peak times for tourism services.
Events and happenings: Concerts, festivals, or the opening of new shopping centers can increase demand for certain products.
Lead Panda your reliable partner
Read more
Advertising
What methods are used to analyze seasonality in Google Ads?
If seasonal fluctuations in demand in your niche are not so obvious, you can identify peaks and valleys of activity using services such as:
Google Analytics – if your project has been operating for a certain period of time, this tool will help you evaluate periods of intense and calm sales by analyzing website traffic.
Keyword Planner – it will provide data on the frequency of requests for certain keywords, which will allow you to understand the seasonal dynamics of interest.
Google Trends – allows you to track changes in the popularity of search queries and identify seasonal surges in contextual advertising.
To more accurately analyze seasonality in Google Ads, you'll need historical information grouped by month over several years.
Example: if we look at queries for sunglasses, the graph will show an increase in interest in the summer. And for an online bicycle store, there is an increase in traffic in the spring, a decline in the fall, and the least interest in the winter months.