Post by habiba123820 on Nov 1, 2024 22:23:40 GMT -5
Loyalty must be considered two-way, that is to say that for your customers to be loyal, you must give them attention and importance. Emailing is the ideal tool if you want to show them that they are valuable. Indeed, according to the Digital Marketing Barometer, carried out by Adobe and Valtech, 75% of companies will invest first in emailing to build customer loyalty for the year 2013.
Why loyalty rather than acquisition?
The answer is quite simple: a loyal customer costs you much less than continually trying to acquire new customers. In addition, loyal and satisfied customers are likely to bring you new business, at no additional wordpress web design agency cost through referrals for example. You should give special importance to these customers.
There are several types of loyalty:
– Relational: this involves establishing proximity with your customers and fostering a positive attitude towards your brand.
– Transactional: in this case you promote the act of purchase.
– Linked to user satisfaction: here, you give usage advice to your customers, as can be the case with software for example, so that your customers use your products as best as possible.
How to build loyalty?
Of course, you need to be aware that building loyalty goes much further than adding your customer's name in an email (even if it is essential to do so today)! It all starts with the welcome email that you should send them very quickly in order to involve them from the beginning. It is not because a customer has already made a purchase that you do not still have to convince them.
Don’t hesitate to send dedicated offers to your customers, differentiating them from your prospects so that they feel privileged. If possible, try to offer them relevant offers, based on the products they have previously purchased via cross-selling or additional sales. Your goal is to send them the best offer at the best time.
Never forget to thank your customers for their loyalty, with gifts or special offers. In this way, a satisfied customer can be useful to you by becoming an ambassador for your products. By setting up a sponsorship offer, your loyal customers will be offered gifts or discounts if they bring you contacts who then become customers. This is an excellent way to involve your customers. Finally, do not abandon your inactive customers, and do not hesitate to solicit them by offering them special offers.
Try not to systematically have a commercial approach in your email campaigns. Thus, you can send a newsletter that must go beyond commercial content and offer real editorial content thanks to information on the company or advice.
Why loyalty rather than acquisition?
The answer is quite simple: a loyal customer costs you much less than continually trying to acquire new customers. In addition, loyal and satisfied customers are likely to bring you new business, at no additional wordpress web design agency cost through referrals for example. You should give special importance to these customers.
There are several types of loyalty:
– Relational: this involves establishing proximity with your customers and fostering a positive attitude towards your brand.
– Transactional: in this case you promote the act of purchase.
– Linked to user satisfaction: here, you give usage advice to your customers, as can be the case with software for example, so that your customers use your products as best as possible.
How to build loyalty?
Of course, you need to be aware that building loyalty goes much further than adding your customer's name in an email (even if it is essential to do so today)! It all starts with the welcome email that you should send them very quickly in order to involve them from the beginning. It is not because a customer has already made a purchase that you do not still have to convince them.
Don’t hesitate to send dedicated offers to your customers, differentiating them from your prospects so that they feel privileged. If possible, try to offer them relevant offers, based on the products they have previously purchased via cross-selling or additional sales. Your goal is to send them the best offer at the best time.
Never forget to thank your customers for their loyalty, with gifts or special offers. In this way, a satisfied customer can be useful to you by becoming an ambassador for your products. By setting up a sponsorship offer, your loyal customers will be offered gifts or discounts if they bring you contacts who then become customers. This is an excellent way to involve your customers. Finally, do not abandon your inactive customers, and do not hesitate to solicit them by offering them special offers.
Try not to systematically have a commercial approach in your email campaigns. Thus, you can send a newsletter that must go beyond commercial content and offer real editorial content thanks to information on the company or advice.